INTERNET FAMOUS CASE STUDY
CONTEXT
• START-UP INTELLECTUAL PROPERTY
• OCT 2020 – PRESENT
CONTRIBUTIONS
• LOGO BRAND DESIGN
• WEB DESIGN & DEVELOPMENT
• ONLINE & OFFLINE MARKETING
CREATORS
• RUBEN SKULL
• STAN CHOMER
DEFINE
Experience the groundbreaking Internet Famous case study as we redefine the landscape of UX and marketing for a social media platform. Our visionary approach introduces a captivating gamified user experience, elevating the value users gain while pursuing internet fame. Immerse yourself in the transformative journey of InternetFamous.com
DESIGN
During the design phase of the Internet Famous case study, our focus was to leverage the available data and analytics from years of social platforms to establish a fresh new direction. We aimed to provide users with valuable rewards for their actions and participation on the Internet Famous platform. Visually, our emphasis was on creating a seamless integration of content and marketing within the user experience (UX). Adopting a minimalist approach, we embraced the concept of ‘less is more,’ placing the true value on the platform’s content. Our primary objective was to establish a user-friendly UX that effortlessly guided users to explore the content they were interested in. This strategic approach allowed us to create a well-defined digital pathway, enhancing the overall user experience and engagement with the platform.”
With the design of a new digital platform, our primary aim was to level the playing field for performers, entertainers, and content creators. In the vast social-sphere of today, many content creators often get lost in the digital ocean. However, through sponsored internet famous contests built around gamification technology, we have embarked on a mission to change that narrative.
On the IF platform, users have the opportunity to participate and increase their value, all while indulging in the best the internet has to offer. Users can earn points and prizes, propelling their presence on the internet famous platform and ascending the leader board. These valuable IF points are awarded, allowing users to unlock new features and redeem them for limited edition IF brand and sponsored merchandise.
DEVELOP
INTERNET FAMOUS UNIQUE CUSTOMER JOURNEY
OUR PROCESS CREATES A MORE VALUABLE ECO-SYSTEM FOR BOTH USERS & ADVERTISERS
During the development phase of Internet Famous, our ultimate goal was to establish a platform equipped with tools and technologies that have been proven, tested, and supported online. Once our core components were determined, our focus shifted towards seamlessly integrating these tools to create a cohesive user experience, embodying the very essence of IF. This encompassed a comprehensive platform that supported content entertainment, user profiles network, sponsored contests, and merchandise & NFT sales, all within a cohesive system driven by gamification technology. Presently, when users visit IF, they are met with a platform that offers substantial value for their invested time and effort. By providing further incentives, users can effortlessly grow their audience and redeem the value they contribute while being active on the Internet Famous site.
INTERNET FAMOUS UNIQUE CUSTOMER JOURNEY
OUR PROCESS CREATES A MORE VALUABLE ECO-SYSTEM FOR BOTH USERS & ADVERTISERS
DESTROY
During the final phase of the project, aptly named the ‘destroy’ phase, our focus shifted towards aligning our vision with the available technology and functionality. Throughout this process, we remained immersed in the trenches, continuously making necessary adjustments to breathe life into numerous core elements of IF. However, the challenge of building a platform from scratch also necessitated securing and protecting the company and its brand. Presently, we have successfully tackled the demanding task of trademarking Internet Famous, all the while developing our company culture, philosophy, and objectives. As a result, a comprehensive plan has been meticulously formulated, serving as our well-defined roadmap into the future.
DEPLOY
Internet Famous has been deployed in beta and is continually growing and adjusting, as all internet creators know, a platform is never truly complete. It functions as a living, breathing entity that requires constant monitoring, adjusting, and updating. Now, in the beta phase, a dedicated core team has started to be recruited, laying the foundation for the brand’s future growth. This project has only scratched the surface, with carefully crafted plans for expansion serving as our guiding light.
Through the implementation of our unique strategic social marketing concepts, IF will leverage sponsored contests, viral content, and original creations to ignite and amplify user engagements, while capitalizing on the interconnectedness of online and offline networking effects. Offline user interactions, such as concerts and pop-up shops, provide additional touchpoints that further drive and enhance the IF brand equity, all in our quest to uncover the next internet famous phenomenon!
ADDITIONAL CASE STUDIES
