We selected to create unique color pallet for each product brand that would assist in creating a visually appealing pattern in our social marketing and promotions. And since Edge Control is a new brand in the beauty market we focused on the product as the principal focal point of our design, to help establish recognition in the large beauty marketplace. We knew that Edge Control had to speak to a multitude of women and be used effectively in many types of mediums both offline and online. The difficult task of design phase was maintaining a unified product look and feel for the products as a whole, all while giving each product a unique visual representation. Each product in the Edge Control Box Club has unique benefits, smells, and hair benefits. We used colors, textures, and support graphics to help us tell each products story.